The IAM® Meditation Technique, was created by Sri Mata Amritanandamayi

IAM® was created by world-renowned spiritual leader and humanitarian Sri Mata Amritanandamayi Devi, affectionately known to millions as “Amma.”

Amma is a Realized Master with complete understanding and experience in all forms of traditional meditation, many of which she extensively practiced during decades of intense spiritual effort.


11889558_10153099123918302_2221949564951947633_nSpiritual leader, humanitarian and visionary Sri Mata Amritanandamayi Devi, known throughout the world simply as “Amma”, has served the world-community for decades, imparting wisdom, strength and inspiration. Through her extraordinary acts of love, inner strength and self-sacrifice, Amma has endeared herself to millions and inspired thousands to follow in her path of selfless service.

Truly a citizen of the world, Mata Amritanandamayi holds free public programs throughout India, Europe, the United States and Australia, as well Japan, Sri Lanka, Singapore, Malaysia, Canada, Africa and South America. In her talks, she offers words of wisdom and guidance on both personal fulfillment as well as the most pressing matters of our time. From climate change to terrorism, crosscultural tensions to poverty and women’s rights, Amma’s observations invite each of us to get involved in the process of rebuilding a concerned and caring society.


To this day, Mata Amritanandamayi concludes her programs by embracing each person attending the event. Far from a brief book-signing or walk along the rope line, these personal, one-on-one meetings take up the vast majority of Amma’s time. Amma has given this motherly embrace, known as her darshan, to more than 35 million people throughout the world. She has been known to give darshan for more than 22 hours without interruption.

The most personally accessible spiritual leader alive today, Mata Amritanandamayi may well be on a first-name basis with more people than anyone else in the world. When people pour out their hearts to Amma, she offers them emotional solace, spiritual guidance, and concrete solutions to their problems. Receiving Amma’s embrace, many feel inspired to offer selfless service to those in need. In this way, this simple yet powerful act as a mother’s embrace – has become both catalyst and symbol for the growing international network of humanitarian initiatives that is called Embracing the World

Meditation is not simply sitting with eyes closed. It is a state of unbroken concentration, like an endless stream.

- Amma -

Amma's Instructions on Life

Embracing the World


More Links

Amma’s other organizations

Amma's Official Website