Mastering your mind

and rise into true bliss…

IAM – Integrated Amrita Meditation Technique® is a powerful practice synthesized by the world-renowned spiritual leader and humanitarian Sri Mata Amritanandamayi, affectionately called “Amma”. IAM practice helps people find fulfillment in life.

The meditation technique introduced here is called ‘Integrated Amrita Meditation Technique’® because its goal is the integration of body, breath, and mind. Its a combination of yogic stretches for relaxation, breathing and concentration exercises and takes only 30 minutes a day. IAM is a suitable practice for people of all faiths; it is not bound to any religious or spiritual belief system.

The Art of Mental Mastery

Meditation is the art of mental mastery. How we perceive the world around us completely depends upon our mind. In our search for happiness, we essentially have two options — modify the entire world so that everything turns out exactly the way we want, or modify our mind so we’re happy, content and peaceful, regardless of what happens in the external world.

The former is obviously impossible. We have very little control over our external world. The only hope for happiness lies in controlling the inner world. Meditation is a key element in this process.

Take up the Remote Control of Your Mind

Amma, the Spiritual Master who synthesized IAM – Integrated Amrita Meditation Technique®, says, “The remote control of our mind should rest firmly in the palm of our hand.” Imagine one with such mental control. Emotions, ideas and memories are at his beck and call. If anger comes, he can change the channel. The same with jealousy and greed.

He can recall any past event, like reversing a DVD. If he wants ideas, he only need turn to the “idea channel” and a stream of creative ideas will flow forth. No more staring at the blank screen of writer’s block. Total and complete mental control—this is what IAM (Meditation) offers.

Daily Mental Maintenance

The mind is like a machine. But it is completely up to us to maintain that machine properly. Only then will we get the maximum potential from it. We should also know how to turn the machine off. This, sadly, has become a lost art, and the very reason we see so many people around us “blowing fuses.” IAM (Meditation) Technique is a daily mental maintenance system. Through focusing on objects, sounds and sensations during meditation, our power of concentration increases. Observing our mental and vital functions, we gain awareness. Relaxing the mind removes stress. Expanding our concept of self similarly expands our thinking in general, making us more creative.


Improved power of concentration, relaxation, expansive thinking and awareness are the basic benefits of IAM (Meditation).

These constitute a general refinement of the mind. How one uses that refined mind is completely up to each individual.

  • A painter may use his refined mind to open up the well of ideas within him and apply them on a canvas.
  • A CEO may use them to manage her company better, make shrewder business moves and relax more deeply on holidays.
  • A soldier may use his refined mind to maintain mental equipoise in conflicts.
  • A monastic may use her refined mind to contemplate on the nature of her soul.

The possibilities are endless and completely up to the practitioner.

Choose the IAM® Meditation Technique best for you.

(for 10 to 14 year old group)

(for 15 to 18 year old group)

(for those deeply interested in spiritual practice)

(Condensed to 20 min. for organizations)


According to Indian tradition, spiritual knowledge is given free of charge. This is also the case with the IAM® meditation courses.


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